How has the competitive landscape of the industry changed during Covid-19?
The intensity of competition in the industry is very much the same if not more aggressive as no one wants to pass up on any opportunity, especially during such crucial times. Companies are also seeking to differentiate themselves by experimenting with healthier dishes or upgrading their ingredients. There is a major struggle and more efforts are required when it comes to pricing. Our focus is to work on products where we enjoy a competitive edge in the market and leverage our experience to offer suitable, sustainable, and best solutions to our customers.